VBP, acronym for Video, Blogs and Podcasting, are important part of Web 2.0. and they are on a rampage worldwide in the Internet. Web 2.0 is more than just a trend or a fad. Rather, its usage is spreading to different professions and sectors that use the Internet. 

Take the example of doctors and medical practitioners—they too are now taking the best that Web 2.0 has to offer in order to revitalize and enhance the medical services that they provide. Their patients and clients therefore would have another way of being updated regarding the medical practitioners that they consult.

According to Manhattan Research’s Taking the Pulse[1], more than half a million physicians nowadays are using videos while around 300,000 are using blogs. This is an interesting development and a proof of the growing acceptance of Web 2.0 into the lives of professionals and people from all walks of life. 

Physicians use these Web 2.0 tools to get updated about recent research and scientific updates, and post anything of interest to the medical world.   These medical practitioners can also participate in online forums and discussions that can help them in understanding current issues in medicine. Both patients and physicians will definitely benefit from this.

[1] Manhattan Research. (2007) Retrieved 20 Dec 2007 from  http://www.manhattanresearch.com/files/PRESS/Physicians_and_Web_2.0_from_Manhattan_Research.pdf

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