It pays to know what people are interested in. If you are into online networking and you offer helpful information to people, then you really need to understand what people need and the things that they are searching for. If there’s a demand, then you can provide the supply.

Use Google Trends as a part of your keyword brainstorming. Depending on the niche that your website is covering, you should have a ready list of the keywords that you want to cover. This way, you can readily compare the popularity of these keywords using Google Trends.

Once you have your keywords, just type in your keywords at the space provided. If you want to compare different keywords, then just put a comma between your keywords. When you hit “Search Trends”, Google Trends will give you a comparative graph of the keywords that you entered.

This graph is just a comparative analysis of the level of search volume. However, the actual figures of the searches are not disclosed by Google. This is probably to protect the privacy of the company and keep the integrity of its advertisement bidding framework.

After checking the comparison of the popularity of the keywords, you can start narrowing down the list of your keywords and cover these keywords on your website. With effective search engine optimization strategy, you can capitalize on these keywords to bring organic search engine traffic to your site.

If you are also feeling extra lazy or uncreative, you can check out the daily Google trends. It helps you have an idea on the most popular searches for the day.  Depending on your own website niche, you can also check any related keywords from among the list and try observing that over the next few days.

Google Trends is a helpful online tool. But it is best used with your imagination. Without an active imagination, you might not be able to use this tool effectively.

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