With the $10 million-a-year revenue of Pluck.com, many companies have been trying to purchase the operation. The revenue generation of Pluck is generating demand for its purchase. In this regard, Demand Media succeeded in acquiring Pluck after more than two months of talking and negotiating. Pluck was purchased for more than $50 million. In fact, according to an inside source reported by mashable.com, the price was 75 million dollars in cold cash. Pluck is able to generate $10 million annually after its efforts in 2004 in raising $10 million in securing funding.
Although Pluck had a good start, it was not able to live up to the strong expectations of users and web observers alike. Because of this, investors were not very happy with its performance. An example would be the RSS reader they launched early. Due perhaps to poor subscription, such service was halted. After the failed RSS reader, they also launched Shadows, a social bookmarking site similar to Del.icio.us. Like their first website product offering, however, Shadows was not pursued. They made a comeback nonetheless by offering several products catering to online social networking and publishing blog content to big websites. Among their high profile customers is USAToday.
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